Motorola

About Motorola

Motorola, the name first articulated for a car radio is now best known for Mobile phones. Incorporated in 1928, Motorola today is among America’s fortune 100 list and world renowned mobile phone manufacturer. For those who don’t know Motorola beyond mobile phones, it was the first to develop a real global communication network consisting of a set of 66 satellites. The company is playing big at third position after its big hit RAZR line of mobile phones.

Motorola’s product domain includes mobile phones, satellite phones, embedded systems, microprocessors, two-way radios and networking Systems. Apart from this it also builds private networks and safety communications systems for government bodies. Talking about its range of mobile phones, it includes the A-series, the Moto series, RAZR series, ROKR, SLVR, W series and Z series. RAZR series as we all know has been a great hit. But after its RAZR series in 2005 the company has not offered anything catchy and is also facing downside since then. I think it just needs to give equal emphasis on both consumer and business offerings being a multi-domain company. On one hand where the mobile phone segment is going chaos the company is doing well with its channel partnership.

With its fingers crossed Motorola is hoping for bit of luck coming its way and launching few handsets in year 2009. Amongst it are MOTOROKR EM35, MOTO VE66, and MOTOSURF A3000. All three are high end feature packed phones shelved high on style and innovative design. Motorola’s makeup this time is fresh and youthful targeting music lovers, who love to listen, share and keep music. Apart from this it’s even targeting active all-rounders on their quest to make most of their time. The handsets lace office applications and committed features such as pre-installed and downloadable “widgets” (facilitating the access to real-time information such as weather, device status, RSS reader and more) to support the same.

Motorola’s market competition includes Nokia, Sony Ericsson and Samsung. Nokia and Samsung grip on tight at first and second position respectively. Motorola was enjoying the third position in 2005 but the fading of RAZR fame it has dropped down and the place has been taken by Sony Ericsson and LG in 2008. Let’s see how good Moto goes in 2009 with its new phones out. If these do as good as RAZR series there are fare chances that it might get its old position back.

Sony Ericsson

About Sony Ericsson

Sony Ericsson was incorporated back when Japanese electronics company Sony joined hand with the Swedish giant Ericsson. This was the beginning of the quality era of Sony Ericsson. It took a little long for the brand though to establish a strong brand identity in the marketplace. One of reasons could high expectation on consumer end in terms of more advances and improved wireless technology. It was even perceived for the company to do well in terms of sales and market sales.

Further down the track the brand became popular for its style and innovation. Sony Ericson has been very well focused in catering its target market requirement. It has been successful in flavoring a taste of its own. The company has a wide collection of mobiles for different tastes and niche and at various price ranges. The range starts from affordable basic phones to phones with high end multimedia features and top notch styling. All the phone offers wide selection Sony Ericcsson’s phones are primarily know for music quality and multimedia features. They are to a large extend, a style statement as well.

Till now the brand has bought out many new innovations with extra-ordinary and path breaking features. The brands first major hit was Sony Ericsson T68i phone. It introduced a global system for mobile communication through general packet radio service by devising world’s first GSM/GPRS phone which was a color screen handset.

When compared with other brands prevailing in the market, the brands Bluetooth technology was first of its kind facilitating wireless connections to headsets as well as PC synchronization. Most of their phones are also popular for their camera capabilities. It was the first one to introduce snap-on digital camera in mobile phones which later became a trend.

Positioning itself high on quality, innovation and style the brand has acquired a strong recognition among the world’s finest cell phone brands. The brand targets wealthier individuals who are willing to pay more for a better phone. Sony Ericssons biggest rival in the market is Nokia. As far as quality and offering are concerned they both match each other equally. But as far as nokia phones are concerned they are prices slightly lower which gives nokia an upper hand. Apart from this Sony Ericsson has more specific niche of music lovers. All in all Sony Ericsson is a prestigious brand and will continue its reign with its new innovations. It expected though for the brand to be more cost effective and offer more for people with low budget.